SPORTBOOK.

The concept of Sportsbook was created for a UI/UX project focused on improving how fans plan, book, and experience live sporting events.

Sportsbook is an all-in-one app designed for sports fans who want a more seamless game-day experience. Users can purchase tickets, explore merchandise, and plan complete trips by booking travel and accommodations in one place. The design process incorporated AI-assisted workflows using Google Stitch to rapidly prototype and iterate, allowing for a more efficient and user-centered solution. The app prioritizes ease of use, organization, and convenience which transforms a typically fragmented process into a cohesive and intuitive experience.